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Our Audience

Through the mass appeal of Sports,
Sportrons reaches brand loyal fans
with highly desirable attributes.

Soccer Stadium with Sportrons View

BASEBALL FAN DEMOGRAPHICS:

57% of fans are male and 43% are female

61.6% are between the age of 18 and 49 years old

59% of fans are from households with an income above $75,000

81% are from households headed by college graduates

61% have households with children

58.8% watch 40 or more games on TV

MOTOR SPORTS FAN DEMOGRAPHICS:

60% of fans are male and 40% are female

67% are between the age of 18 and 49 years old

42% of fans are from households with an income above $50,000

34% are from households headed by college graduates

59% have households with children

62% watch 40 or more events on TV

FOOTBALL FAN DEMOGRAPHICS:

63% of fans are male and 37% are female

69% are between the age of 18 and 49 years old

55% of fans are from households with an income above $50,000

57% are from households headed by college graduates

59% have households with children

66% watch 10 or more events on TV

HOCKEY FAN DEMOGRAPHICS:

59% of our fans are male and 41% are female

79% are between the age of 18 and 44 years old.

60% of our fans are from households with an income above $50,000

81% are from households headed by college graduates

63% have households with children

€¢91% Access the Internet Regularly

BASKETBALL FAN DEMOGRAPHICS:

59% of our fans are male and 41% are female

37% are between the age of 18 and 34 years old

48% of our fans are from households with an income above $50,000

62% are from households headed by college graduates

61% have households with children

66% Access the Internet Regularly

SOCCER FAN DEMOGRAPHICS:

59% of fans are male and 41% are female

78% are between the age of 18 and 49 years old

53% of fans are from households with an income above $50,000

37% are from households headed by college graduates

54% have households with children

37% watch 5 or more events on TV

Source: 2009 MLB, NHL, NBA, NASCAR, ESPN, Scarborough National Consumer Study, 2009 Sports Media Research Survey