One of the hottest trends in sports for 2015 was created by a boutique sports agency, Sportrons.
Sportrons is the world’s first Implied Sponsorship™ agency which has the ability to associate a brand to a Sports Team, Event, or Venue at a fraction of the cost of a Traditional Sponsorship. Sportrons’ Proprietary Implied Sponsorship Plan is a key component of the Strategic Advertising Placement Program.
Not all brands have the budget of Budweiser, AT&T or State Farm. With Sportrons, you can apply one of the Implied Sponsorship approaches and compete in advertising and sponsorship of sports for a fraction of the cost. Here are a couple of examples:
A television network launched a sports campaign in baseball for a new TV show using Implied Sponsorship. The campaign included sixty minor league markets using a digital campaign for under $60,000. The regular cost would have been $750,000.
Well-known brands sponsored the One Direction USA concert tour which ran in the millions of dollars; Sportrons client used the Implied Sponsorship approach with a cost under $200,000 and reached the fans with greater on-site activation.
Creating Implied Sponsorship at a discount, a well-known Dog Food Company ran an Implied Sponsorship in forty markets worth $500,000. The sponsor received over 39 million brand impressions for $120,000 and left a long lasting impression on loyal sport fans at a fraction of the cost.
How would you like to look like a Super Bowl Sponsor? You could buy a 30 second commercial for around $4 million, or you could use an Implied Sponsorship approach and buy other NFL assets like NFL.com and NFL mobile, and some other lesser known media for a week, spending only $100,000. Giving your Brand, “The Implied Sponsorship Effect.”
Implied Sponsorship in sports can last one event or more and allow brands to build on that campaign for the long haul.
SPORTRONS created, developed and manages the Sportrons Network (Digital Video Sports Network) which creates the ability for advertisers’ placement on the digital displays, LED’s and TV screens in Sports Venues. Sportrons coverage includes both professional and college sports in over 850 venues, 15 sports leagues and 25,000+ events, reaching 260+ Million Fans annually.
SPORTRONS is a full service creative marketing agency that assists both Brands and Sports/Entertainment Venues to fully develop and sell unique and state of the art media assets. Elements of such media assets often include developing Advertising Placement Programs for Strategic Sports Partnerships; new digital display media in sports and “Live” Entertainment Venues; hospitality; interactive kiosks and branded concession items; integration of social media; on-site activation and live broadcasts. Sportrons provides year-round or limited-time solutions for product launches, campaigns, and brand awareness.
If you’d like to learn more about Implied Sponsorship call Sportrons today visit our website at www.Sportrons.com and learn how you can start Reaching Sports Fans in America™ through Implied Sponsorship and “get your brand in the game™”.