Video boards
The jumbotron and center-hung boards. Full-motion video and animation on the largest screen in the building, running in-game, pre-game, and intermission rotations.
Any Sport. Any Venue. Any Time.
Own the in-stadium moment.
The Sportrons Network places your advertising on video boards, LED ribbon boards, and stadium TV screens inside sports venues nationwide. You get the presence of an official sponsor without the official sponsorship invoice.
No obligation. A Sportrons planner returns a market-specific plan with venues, flight dates, impressions, and investment.
The Sportrons Network
Inside the venue is where the campaign lives.
Sportrons is an in-venue media network. Your brand runs on the screens fans are already watching: the board above the field, the ribbon wrapping the bowl, and the TV network through the concourses and clubs.
LED ribbon boards
Continuous horizontal display wrapping the seating bowl, delivering repeated exposure across every period of play rather than only during breaks.
Stadium TV screens
The screen network through concourses, clubs, suites, and entries, reaching fans where they queue, eat, and shop away from the action.
The Network
One buy. Hundreds of venues. Every screen that matters.
Instead of negotiating with individual teams and facility operators, you place one order and we traffic it across the properties that match your markets.
- 850+
- Sports and entertainment venues
- 15
- Sports leagues covered
- 25,000+
- Events per year
- 260M+
- Fans reached annually
Implied Sponsorship
A Super Bowl spot costs about $8 million. A week of venue media costs about $100,000.
Implied Sponsorship is the Sportrons model: associate your brand with a team, event, or venue through the venue's own digital media, and skip the official rights fee entirely. The fan sees your brand on the jumbotron. You never pay for a trademark license you do not need.
What the model gives you
- Brand presence inside the venue on game day, without a rights fee
- Single-event buys or season-long flights, your call
- Scale from one market to a national footprint on the same order
- Documented proof-of-play reporting for procurement and client recaps
- Creative formatted correctly for every display system in the plan
Why In-Venue
Sports fans are the most commercially responsive audience in America
- 87%
- of sports fans are likely to buy from a sponsor
- Scarborough 2017, Sports Business Journal
- 78%
- of adults watch sports, averaging 3.5 hours per game
- Scarborough 2017, Sports Media Research
- 67%
- of Americans call sports an integral part of their lives
- Scarborough 2017, Sports Media Research
Source: Scarborough 2017 study, Sports Media Research, Sports Business Journal.
Venue Types
Where Sportrons operates
The network spans professional, collegiate, amateur, motorsports, and entertainment properties. If it has a screen and a crowd, it belongs in the plan.
- Major league stadiums and arenas
- Minor league ballparks
- Collegiate athletic facilities
- Motorsports tracks and speedways
Who We Serve
Ten buyer types. Ten different plans.
A franchise co-op and a federal recruiting campaign do not buy the same way. Pick your lane and see the plan structure built for it.
Vertical
Corporate Brands
Stadium-scale presence without a stadium-scale sponsorship fee
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Vertical
Entertainment and Content Launches
Open wide in front of a crowd that is already looking up
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Vertical
Global Travel and Destination Marketing
Reach travelers in the exact cities you want them to leave
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Vertical
Sports Authorities and Sports Tourism
Fill the brackets, the beds, and the calendar
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Vertical
Media Buyers and Planners
One insertion order, 850 venues, clean post-logs
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Vertical
Advertising and Experiential Agencies
The screen, the footprint, and the activation in one build
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Vertical
Franchise and Retail Co-op
National creative, local trade area, shared budget
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Vertical
Product and Technology Launches
Demo it at full size in front of 20,000 people
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Vertical
Government and Public Awareness
Public messaging where the public actually gathers
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Vertical
Sports and Venue Inventory Partners
Turn your dark screen time into booked revenue
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Optional Extension
Add 50-mile-radius media around the venue.
In-venue is the campaign. If you also want the surrounding market on game day, we can extend the same flight to billboards, sports bars, gas pumps, transit, QSR, and retail screens from 3 to 50 miles out. It runs on the same insertion order, and it is entirely optional.
Common Questions
Venue advertising, answered
The questions buyers ask most before they request a plan.
- What is the Sportrons Network?
- The Sportrons Network is in-venue advertising inside sports and entertainment venues. Your brand runs on video boards and the jumbotron, on LED ribbon boards wrapping the seating bowl, and on stadium TV screens through the concourses and clubs. Sportrons places campaigns across more than 850 venues on a single insertion order.
- How much does stadium video board advertising cost?
- A one-week venue media campaign typically runs around $100,000, compared with roughly $8 million for a single 30-second Super Bowl spot. Actual cost depends on the markets, the venues, the number of events in the flight, and which placements you buy. Sportrons returns a market-specific quote with venues, dates, impressions, and investment.
- What is Implied Sponsorship?
- Implied Sponsorship associates your brand with a team, event, or venue through the venue's own digital media, without paying an official rights fee. Fans in the building see your brand on the jumbotron, so the commercial effect resembles sponsorship, but you buy media time rather than trademark rights.
- Do I have to be an official team sponsor to advertise in a stadium?
- No. Official sponsorship licenses marks, designations, and category exclusivity. Advertising on venue video boards and ribbon displays requires none of that. A Sportrons placement does not convey the right to use team names or league marks, and it does not make you an official sponsor.
- Which venues does Sportrons cover?
- Major league stadiums and arenas, minor league ballparks, collegiate athletic facilities, and motorsports tracks and speedways. The network spans roughly 850 venues, 15 sports leagues, and 25,000 events per year, reaching more than 260 million fans annually.
- Can I advertise outside the stadium as well?
- Yes, as an optional extension. Sportrons can add media from 3 to 50 miles around the venue, covering billboards, sports bars, gas pumps, transit, quick service restaurants, retail, and ATM screens, on game days only or on dates you choose. In-venue is the core campaign and the radius is quoted separately on the same insertion order.
- How do I get a media plan?
- Submit a media plan request with your markets, budget band, and campaign window. A Sportrons planner returns venue options, flight dates, estimated impressions, and investment. There is no cost and no obligation.
Tell us the markets. We will build the plan.
Send your markets, budget band, and campaign window. A Sportrons planner returns venue options, flight dates, estimated impressions, and investment.