Audience and Reach
260 million fans a year, in the one place they are paying attention.
Sports venues are the last reliably unskippable media environment in America. Nobody fast-forwards a jumbotron. The audience is captive, emotionally engaged, and demonstrably willing to buy from the brands it sees there.
Network Scale
The footprint
- 850+
- Sports and entertainment venues
- 15
- Sports leagues covered
- 25,000+
- Events per year
- 260M+
- Fans reached annually
Fan Behavior
Why sponsors convert in this environment
The numbers that matter are not about reach. They are about disposition. Sports fans extend goodwill to the brands that show up in their venue, and that goodwill shows up in purchase intent.
- 87%
- of sports fans are likely to buy from a sponsor
- Scarborough 2017, Sports Business Journal
- 78%
- of adults watch sports, averaging 3.5 hours per game
- Scarborough 2017, Sports Media Research
- 67%
- of Americans call sports an integral part of their lives
- Scarborough 2017, Sports Media Research
Source: Scarborough 2017 study, Sports Media Research, Sports Business Journal.
Attention Quality
What makes venue media different
Unskippable by construction
There is no ad blocker, no skip button, and no scroll. The board is part of the environment the fan paid to be in.
Long dwell time
The average fan is in the building for three hours or more. Concourse queues alone deliver minutes of uninterrupted screen exposure.
Emotional context
Brands appear during the moments fans care about most. Association with that feeling is the whole point of sponsorship, and venue media delivers it.
Shared viewing
Fans attend in groups. A single impression is witnessed and often discussed by two to six people at once.
Earned carryover
Video board and ribbon placements land in broadcast frames, highlight packages, and the photos fans post themselves.
Geographic precision
Every venue sits in a known DMA with known attendance. Market-level targeting is exact, not modeled.
Property Mix
The venue types in the network
Reach is distributed across professional, collegiate, amateur, and entertainment properties, which is what lets a plan hit both national scale and specific local trade areas.
- Major league stadiums and arenas
- Minor league ballparks
- Collegiate athletic facilities
- Motorsports tracks and speedways
Measurement
How delivery is verified
Every flight closes with documentation. Attendance figures come from the property. Proof-of-play comes from the display system. Reconciliation compares what was ordered against what ran, and the report is formatted for client recaps or procurement review.
Get audience numbers for your specific markets.
Network-level figures are a starting point. Request a plan and you will receive venue-level attendance and impression estimates for the markets you name.