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Sportrons. Real fans. Real reach.

Venue Media

Every screen in the building, available on one order.

Sportrons sells three classes of in-venue digital inventory across 850 or more sports and entertainment properties. Each does a different job, and a plan that works uses more than one. A fourth option extends the flight beyond the building if you want it.

850+
Sports and entertainment venues
15
Sports leagues covered
25,000+
Events per year
260M+
Fans reached annually

Primary brand moment

Video boards

The largest screen in the building. Full-motion video with audio support in most properties, scheduled into pre-game, in-game, timeout, and intermission rotations. This is where a brand reads as a sponsor whether or not it holds official rights.

Stadium video board displaying a Sportrons advertisement above a packed seating bowl

Available formats

  • Full-motion video, typically 15 or 30 seconds
  • Static and animated graphic panels
  • Aspect ratios vary by venue; Sportrons supplies exact specifications per property
  • Audio availability confirmed venue by venue

Repetition and frequency

LED ribbon boards

Continuous horizontal display running the length of the seating bowl. Ribbon inventory delivers the highest frequency in the building because it is in the sightline during live play, not only during breaks.

LED ribbon board advertising wrapping the seating levels of a stadium above the crowd

Available formats

  • Wide-aspect animated panels
  • Full-ribbon takeovers on select properties
  • Score-adjacent placements with persistent visibility
  • Multi-zone splits across the bowl

Captive dwell time

Stadium TV screens

Screen networks placed where fans queue for concessions, restrooms, and merchandise. Dwell time is long and attention is unoccupied, which makes concourse inventory the best fit for messaging that needs more than three seconds.

Digital TV screens through a stadium concourse showing advertising as fans walk past

Available formats

  • Portrait and landscape digital posters
  • Video walls at main entries
  • Concession menu board integrations
  • QR-enabled conversion panels

Optional extension

50-mile-radius media (optional extension)

An optional add-on rather than part of the in-venue buy. Digital media in the market surrounding the venue, from 3 to 50 miles out, reaching fans before and after the event and the larger audience that follows the team without attending.

Map of Sportrons digital advertising placements in rings from 3 to 50 miles around a stadium

Available formats

  • Outdoor digital billboards on approach routes
  • Sports bar, QSR, and retail screens
  • Gas pump, ATM, and transit station displays
  • Game days only, or any dates you choose

Property Types

Where the inventory lives

Sportrons operates across professional, collegiate, amateur, motorsports, and entertainment properties. Plans are built from the venues that match your markets, not from a fixed package.

  • Major league stadiums and arenas
  • Minor league ballparks
  • Collegiate athletic facilities
  • Motorsports tracks and speedways

How a Buy Runs

From request to proof-of-play

  1. 01

    Request

    You send markets, budget band, objective, and window.

  2. 02

    Avails

    Sportrons pulls venue availability and event calendars for those markets.

  3. 03

    Plan

    You receive venues, placements, flight dates, impressions, and investment.

  4. 04

    Order

    One insertion order covers every property in the plan.

  5. 05

    Traffic

    Creative is formatted per display system and scheduled into each loop.

  6. 06

    Report

    Proof-of-play and delivery reconciliation at flight end.

Get venue-specific availability for your markets.

Plans are built per market from live event calendars. Send your markets and we will show you what is open.